ShopRite is watching me. Last week it became clear the chain uses its PricePlus discount card to collect more data than the NSA: It’s no coincidence the in-store soundtrack matches the tastes and shopping schedules of the varied client demographic groups. Playing Duran Duran to remind me of youthful carefree-ness is supposed to make me […]

Low ’80s.

The produce aisle in ShopRite was in the low ‘80s. It was February. It was Hoboken, New Jersey. Snow mounds bigger than smart cars lined Madison Street outside. The bottoms of my flannel-lined cargo pants were rolled. Salt stained my black rubber boots, but underneath my triple-layered Columbia parka, I was a bird of paradise. […]